Radio Ad Deliverables

Automated Audio Deliverables for Radio Commercials

If you produce and deliver radio commercials, you’re likely aware that different broadcasters have varying technical standards. Once your commercial is finalized, it must meet specific requirements before it can be aired. However, creating multiple versions of a commercial to meet each standard is a time-consuming task.

This workflow streamlines the process by generating all required deliverables from a single master file.

Available File Formats

1. Preview: A small MP3 file suitable for email approval.
2. Spotwave: Compliant with the submission standards of Spotwave also known as ear.nu.
3. F&P Media: For submission to F&P Media.
4. Online Radio: Suitable for various online radio stations (stereo MP3, 320kbps, 44.1kHz, 16bit, peaks at max. -1dB Full Scale).
5. R128: For streaming platforms (stereo WAV, 48kHz, 24bit, -23LUFS, max -1dBTP & Max-M +8LU; R128 compliant).
6. Spotify: Compliant with Spotify audio ad specifications.
7. Streaming: For streaming services (stereo WAV, 44.1kHz, 16bit, -16LUFS, -1dB Full Scale; R128s2 compliant).

Automated Compliance & Error Handling

This workflow can resolve many technical issues but cannot fix structural problems like incorrect commercial length. If it is not possible to create a file that meets the required specifications, the format will be unavailable in the options menu, preventing incorrect submissions.

Customisation Options

Click the wrench icon in the top menu to configure additional settings:

1. Custom Folder: Manually specify a folder for exported files.
2. Subfolders: Store each format in its own subdirectory.
3. Name Tag: Append custom text to filenames for easy identification.
4. Artwork: Specify a PNG or JPG image to embed as cover art (for MP3 files).
5. Artist: Set an artist name in the metadata (for MP3 files).
6. Comment: Add a comment to the metadata (for MP3 files).

File Specifications Preview

For better insight into the source file’s specifications, hover over the file to view a pop-up displaying its technical details.

This streamlined workflow ensures that your commercial meets all technical requirements while reducing the effort required to create multiple versions.